MAXIMILIAN BUSSER, CEO OF MB&F, ANSWERS OUR QUESTIONS

STYLOUX
2 Min Read

In a world where technology can replicate almost anything, what makes mechanical watchmaking truly irreplaceable?

Mechanical watchmaking is only irreplaceable if it is artisanal and the result of human creative genius. Iterations of industrial products risk reducing it to nothing more than a social marker.

Has storytelling taken on too great a role compared to the product itself?

What drives a passion-driven craft like ours forward is the conceptual and technical creativity of our pieces—not the stories we invent afterward.

Does vintage inspire your creations… or does it constrain them?

Historical watchmaking should, of course, influence any watch creator who loves this craft. Coco Chanel used to say, “Those who insist on their creativity have no memory.” We are always influenced by the past, and it is better to know it in order to avoid reinventing the wheel. The past is fertile ground from which the seeds of our imagination grow.

At what point does a watch begin to tell a story or evoke emotion more than it simply tells the time? Historically, since the mechanical movement became obsolete with the advent of the first quartz movements. But there is no greater emotion than holding in one’s hand a superb 18th- or 19th-century pocket watch that was imagined, designed, and crafted by hand without the aid of modern tools.

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