If you thought MoonSwatch madness had finally cooled down, think again. Swatch CEO Nick Hayek has pulled off another headline-grabbing marketing masterclass, leaving the watch world in equal parts awe and amusement. To commemorate the Apollo 11 Moon landing, Swatch quietly opened applications for an ultra-exclusive edition of the MoonSwatch. The catch? Swatch is capping […]
Visit A Real Gold Rush — Swatch’s Apollo 11 MoonSwatch Sets A Wild New Record: 1.2 Million Applicants For 1,969 Pieces to read the full article.
