Watches and Wonders Geneva has announced the dates and details for its 2027 edition, which will take place from April 5 to 11, 2027.
The event will welcome 13 new brands, bringing the total number of exhibitors to 75 and further expanding both its presence at Palexpo and its programme across Geneva.
Nine of the newly announced exhibitors — Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis, Kerbedanz, Porsche Design, Singer Reimagined and Stollenwurm — will make their debut at Watches and Wonders Geneva in 2027.
They join Breitling, Damiani, Gallet and Universal Genève, whose participation was announced in June.
The increase in exhibitors is reflected in the layout of Palexpo. The main hall will accommodate 32 leading watchmaking Maisons, while the Carré des Horlogers will bring together 27 brands. A further 16 brands will be located on the Mezzanine, bringing the total to 75 exhibitors across the three areas.
The larger exhibition will also introduce a completely redesigned scenography inspired by the lakes and mountains surrounding Geneva. The new setting is intended to improve the visitor experience, with wider aisles designed to make circulation through the exhibition more comfortable.
The programme will extend beyond the presentation of new watches, with a stronger focus on watchmaking professions and craftsmanship. Artistic crafts, training and educational activities, live demonstrations and hands-on workshops will form part of the programme, aimed at both newcomers and experienced collectors.
The In The City programme will also run for the full seven days, from April 5 to 11. The city-wide programme will include a Watchmaking Village, brand activations in boutiques, encounters and demonstrations with artisans, immersive experiences, and cultural and musical events.
Watches and Wonders Geneva 2027 will take place from April 5 to 11, 2027, with the Salon running alongside the expanded city programme. Tickets will go on sale on February 9, 2027, exclusively through the official Watches and Wonders website. watchesandwonders.com
