Yoni Ben-Yehuda is a longtime pillar of the New York City watch collector scene, an original member of the Red Bar crew, and someone who earned his credibility the old-fashioned way: through genuine passion and years spent learning about and actively supporting watch enthusiasm. That foundation matters because it explains the trust he’s built since, and quietly, almost invisibly, he has become the hand behind some of the most high-profile watch collections in the world. You’ve seen those wrists on Instagram and red carpets, and now we’re thrilled to feature the collection of the man behind the scenes.
Today, as Head of Watches at Material Good — one of the most respected watch destinations in America — Yoni oversees sales across nine locations and a deep partnership with Audemars Piguet. But the role only makes sense when you understand where it comes from. His watch story starts in his teens with a gift from his mother that would foreshadow an impressive collection that is expressive, fun, and very specific.
As Yoni himself puts it, “watches are these forever objects in a disposable world,” and you can see the progression of his life, his passions, and his depth in the space represented by his watches. In the above video, Yoni and Ben highlight several special watches from Yoni’s collection.
Here is the list in chronological order of appearance.
- Alfred Hammel steel watch
- Audemars Piguet RA Ultra-Thin Self-Winding Tourbillon ref 25656 (on matching bracelet with MOP dial elements)
- A pair of Audemars Piguet ref 4647 (green azurite and jasper leopard dials)
- Audemars Piguet John Shaeffer Complete Calendar ref 25870BC (32mm, white gold)
- F.P. Journe Élégante 48 Pave
- F.P. Journe Octa Lune
- Ming 22.01 GMT Titanium
- Vacheron Constantin 1921 ref 1100S (white gold, 36mm)
- Hermes Slim d’GMT for Hodinkee LE
- Cartier Crash (2019 London New Bond Street Edition)
- Cartier Santos “Time Peace” Edition
- Biver Automatique Pièce Unique Steel Prototype
- Tudor Black Bay 58 “John Mayer Solo” ref 79303
Video Director/Executive Producer: David Aujero
Photographer/Camera Operator: Shota Akiyoshi
DP/Camera Operator: Craig Melville
Video Editor: Max Rosen
