Hype around Swatch is not new. The “Second Watch,” launched in 1983 as a fun and affordable accessory you could wear to match your daily outfits, was never meant to be a lifelong heirloom investment. It was always about the heat of the moment. The colorful plastic Swatch caused a massive cultural and commercial “uproar” […]
Visit Pondering Swatch’s Relevance: Is Adrenaline-Fueled Hype Enough To Remain A Player In The Watch Game? to read the full article.
