First Look – Panerai Celebrates 100 Years in Florence with the Luminor Firenze 8 Giorni PAM01734 and PAM01794

In 2026, Panerai celebrates 100 years of its boutique in Piazza San Giovanni, Florence. Originally opened in 1926 as “Orologeria Svizzera”, the boutique became an important part of the Panerai family’s history, a place where watches were sold but also assembled and repaired. The preserved location, reopened to the public in 2001 following the renovation, […]