First Look – Louis Erard’s Integrated Sports Watch, the 2340, now in Mauve and Forest

Last year, Louis Erard entered the integrated sports watch segment with the 2340 collection, a sharply designed and relatively accessible proposition built in titanium and steel, with a nicely executed integrated bracelet. Named after the postal code of Le Noirmont, the brand’s home in the Swiss Jura, the 2340 marked a departure from the regulator […]