If there was any doubt that Windup Watch Fair San Francisco had evolved into something far bigger than a traditional watch show, this past weekend erased it completely.
Over three unforgettable days at Fort Mason’s Gateway Pavilion, over 7,000 enthusiasts, collectors, first-timers, industry veterans, and curious passersby packed the waterfront for what became our most ambitious and experiential Windup San Francisco to date. Watches were still the heart of it all, of course, but this year the Fair expanded in every direction imaginable: panels, parties, padel, live art, whisky tastings, DIY watchmaking, EV Broncos, giveaways, podcast recordings, and more all combined into a weekend that felt less like a trade show and more like a full-scale enthusiast festival.
