The countdown to Windup Watch Fair Dallas is officially on, and we’re excited to spotlight one of the main events with our pals at Bulova, helping bring this year’s show to life. As the premier gathering for watch enthusiasts, collectors, and the watch-curious alike, Windup is the best place to go hands-on with unique watches from around the world—and we’re thrilled to return to Dallas for the second year in a row.
This year’s event takes place at the always lively Hickory Street Annex, a perfect setting for a weekend packed with watches, community, and a few surprises along the way.
Not only are we expanding Windup Dallas to three full days this year, but we’re also introducing something new to the Windup experience. On Saturday evening, Bulova will host the Bulova Block Party & BBQ, taking place just outside the venue:
The Bulova Block Party & BBQ
Hickory Street Annex
501 S Second Ave #200, Dallas, TX 75226
Saturday, March 14: 4:30PM – 7PM
Early registration is recommended
Expect Texas-style BBQ and an outdoor bar with amazing food and beverages available for purchase, live music, and plenty of reasons to stick around after the show floor closes. Bulova will be showcasing collaborations that tap into different corners of American heritage—from the world of motorsports to the enduring style of the American West.
Bulova, Shelby, and the Spirit of American Performance
Bulova’s connection to racing runs deep. During the 1960s and ’70s, the brand served as the official timekeeper for major racing events including NASCAR and the IndyCar Series, helping cement a long-standing association with speed, precision, and American engineering.
That legacy continues today through Bulova’s collaboration with Shelby American, the legendary performance company founded by racing icon Carroll Shelby. At Windup Dallas, that connection will be celebrated both inside the show and outside during the Saturday evening Block Party, where attendees will be able to see vehicles from Texas Team Shelby and meet Shelby family member Aaron Shelby in person.
For fans of American performance and motorsport history, it’s a fitting partnership—and one that brings an extra layer of excitement to the Windup weekend.
