Seiko launched the Astron in 1969, changing not just the brand’s trajectory but the way watches were made. The first commercially available quartz wristwatch, it arrived in solid gold and cost ¥450,000, about $1,250 at the time, or roughly $10,000 in 2025. Though “vintage” to modern eyes, its design was surprisingly luxurious and quietly radical, blending traditional finishing with industrial design cues in a way only Seiko could achieve.
The exterior, however, was not the main story. The caliber 35SQ inside is what rewrote horology. With a quartz oscillator vibrating at 8,192 Hz, it delivered accuracy far beyond the mechanical watches of the day. It was not only a proof-of-concept that pushed horology into the 20th century, it also proved that Seiko was willing to innovate in an industry steeped in tradition.
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