Fossil’s new Signature Collection made its debut at Windup Watch Fair NYC 2026, with a behind-the-scenes film, a Q&A with Senior Creative Director Ryan White, and the first chance to get the watches on the wrist in the Fossil Signature Lounge.
Fossil is taking a fresh swing at enthusiast watchmaking with Signature CS-1, a new collection built around thoughtful design, elevated materials, and Swiss craftsmanship. Launched at Windup Watch Fair NYC 2026, the collection brings Fossil’s distinctive design sensibility to a new premium watch platform. And we got to kick things off with a morning dedicated to the people who matter most: the watch enthusiasts who showed up ready to see what it was all about.
A week before the fair, we shared a behind-the-scenes look at the creation of the Fossil Signature Collection, filmed at Fossil’s Dallas headquarters with Ryan. We also extended an invitation: come watch the film with us, here from Ryan directly, and get your hands on the watches before the rest of the fair got underway.
The Screening
Before Windup opened its doors on Saturday and Sunday, we gathered for the premiere of our short documentary, tracing the collection from its first spark of inspiration to the finished pieces. Seeing it on a big screen is one thing. Seeing it in a room full of people who care about how watches get made is something else entirely.
The Q&A
Next, our Head of Partnerships, Kyle Snarr, sat down with Ryan for a conversation that picked up right where the film left off. The Signature Collection was designed with enthusiasts in mind, so it was only fitting that enthusiasts got the floor. Ryan fielded every question with the same candor he brought to our conversation in Dallas.
The Fossil Signature Lounge
From there, we headed upstairs to the Fossil Signature Lounge for a morning reception and the main event: the Signature Collection, in the metal, for the very first time. Photos and video can only take you so far. Wrist time is where a watch makes its case, and this collection made it convincingly.
The enthusiasm was impossible to miss, and it went both ways. Visitors tried on pieces, traded opinions, and sipped on morning mimosas. The Fossil team, who’ve lived with this collection for a long time, got to finally watch people meet it for the first time. You could see how much that meant to them.
