Industry News – François-Henri Bennahmias and the Honourable Merchants Group announces the launch of watchmaking brand, N3W5

François-Henri Bennahmias, the charismatic former Audemars Piguet CEO who grew the manufacture’s annual sales from CHF 500 million to CHF 2 billion announces his first watch project. Following his departure from the brand, Bennahmias unveiled The Honorable Merchant, a venture conceived as a platform for carefully curated luxury products and collaborations, spanning multiple product categories, […]