Watches and Wonders Geneva 2026 will officially open on Tuesday, 14 April, at 8:30 AM, marking what is expected to be the largest edition of the event to date.
A total of 65 exhibiting brands will present their latest timepieces, welcoming industry professionals, retailers and journalists from around the world during the first five days.
Organisers expect close to 60,000 visitors overall, including approximately 1,700 journalists and more than 6,000 retailers.
The exhibition will then open to the public from 18 to 20 April. The previous edition highlighted strong engagement from younger audiences, with around 25% of tickets purchased by visitors under the age of 25.
While the main exhibition takes place at Palexpo, the event extends across the city of Geneva through a programme of cultural and public activities.
This year, a collaboration with the Montreux Jazz Club introduces a series of live performances, adding a musical dimension to the event. Boutiques, cultural institutions and local partners will host exhibitions, talks and installations throughout the city.
Inside the salon, eleven new brands join the line-up, alongside redesigned exhibition spaces and a revised visitor layout. A dedicated area for younger audiences, including workshops and interactive activities, has also been introduced.
The LAB section will showcase fourteen projects led by start-ups and independent creators, focusing on new approaches to watchmaking and design.
Additional exhibitions include “Wake Up!”, exploring the history and evolution of alarm clocks, as well as two installations developed in collaboration with ECAL.
Further information, including the full programme, is available at watchesandwonders.com.
As usual, we will keep you posted with the most interesting novelties with live and exclusive pictures directly from the event.
