Everything’s bigger in Texas—and that fact continues to ring true for the Windup Watch Fair Dallas. Returning for its second year and expanding into a full three-day event, the Fair once again took over the Hickory Street Annex, transforming the historic industrial space into a buzzing hub of watches, conversation, and community.
With more than 40 brands in attendance, the show floor was packed with everything from established Lead Sponsors like Christopher Ward, Junghans, and Oris to rising independents, alongside a strong showing from Texas-based brands gathered together in our “Texas Roundup” area, deep in the heart of Windup. As always, the show delivered what Windup does best: a hands-on, approachable environment where enthusiasts and newcomers alike could try on watches, meet the people behind the brand, and share in the collective enthusiasm that defines the weekend.
But as much as Windup is about watches, Dallas proved once again that it was just as much about the experience. Across the weekend, attendees found plenty to do beyond the booths—whether that meant taking in live art from Sunflowerman, snagging a swig at the Bruichladdich bar, learning about Miyota mechanical movements, or spending time in the Accutron Lounge diving into Tuning Fork and Electrostatic tech. It all added up to the kind of layered, come-as-you-are atmosphere that has become the hallmark of the Fair, which Texas wears well.
