Ten years ago, a small but determined idea took shape: to bring the world of watches to everyone—not behind glass cases or velvet ropes, but right into the hands of collectors, creators, and the simply curious. A decade later, the Windup Watch Fair has become a cornerstone of the enthusiast calendar, connecting brands and fans through passion, discovery, and good conversation. This October, we return to Center415 in New York City for what promises to be our most ambitious edition yet—a 10th anniversary celebration not only of watches, but of the people, ideas, and stories that drive them forward. And this year, those stories are being told by some of the biggest names in horology.
Center415 on 5th Avenue
Between 37th and 38th Streets (415 Fifth Ave)
Friday, October 17: 12PM – 6PM
Saturday, October 18: 12PM – 6PM
Sunday, October 19: 12PM – 5PM
Free and open to everyone
No registration necessary
Industry Defining Conversations at Windup
The programming lineup at Windup NYC 2025 reads like a who’s who of modern watchmaking. Each panel promises an intimate look behind the curtain—from design and engineering to the broader cultural forces shaping our industry.
Things kick off Friday, October 17, with “Bremont: Behind the Rebrand”, a candid conversation between Bremont CEO Davide Cerrato (pictured above, left) and designer Sam Amis. Rebrands are no small feat—especially in a market as passionate as ours—and Cerrato’s firsthand account of redefining Bremont’s identity offers rare insight into both the creative and corporate sides of a modern watch brand rebirth.
Later that same day, Timex takes center stage with “Exploring Timex Atelier: A Conversation on Design, Craft, and Modern Watchmaking.” Moderated by Zach Kazan, Worn & Wound’s Editorial Director, this discussion brings together Tobias Reiss-Schmidt (CEO of Timex Group, pictured above right center), Giorgio Galli (Design Director), and Zach Weiss (Co-Founder, Worn & Wound) to unpack how Timex Atelier merges accessible heritage with elevated craftsmanship. Immediately following the presentation, join them to celebrate the launch of Timex Atelier immediately followed with an exciting happy hour.
