If there’s a more beautiful place to spend a weekend surrounded by watches, we haven’t found it. Windup Watch Fair San Francisco returns… and yes, it’s still the one with all the views. We’re talking sweeping sightlines of the Golden Gate Bridge, Alcatraz sitting quietly in the distance, salt air rolling through Fort Mason and, if last year was any indication, the very real possibility of whales breaching right off the pier while you’re mid-conversation about your next watch.
Windup Watch Fair San Francisco
Friday, May 1 – Sunday, May 3, 2026
Gateway Pavilion
at Fort Mason Center for Arts & Culture
San Francisco, CA
Free and open to everyone.
No registration necessary.
Inside Gateway Pavilion, you’ll find our Lead Sponsor brands who you know and love: Bremont, Brew, Christopher Ward, Frederique Constant, and Oris. We are so grateful for their ongoing support of Windup and the whole enthusiast community. Each Lead Sponsor will be sharing and debuting watches that are well worth seeing in person.
Alongside their new releases, go hands-on with over 80 brands’ products from around the world and experience their craftsmanship firsthand. Here’s a list of just some of the other amazing brands attending this year’s Windup Watch Fair San Francisco:
