Last week, the Windup Watch Shop’s Brooklyn showroom transformed into a full-on Junghans universe—part design gallery, part biergarten, and easily one of our most successful showroom activations to date. Junghans has long been a top performer for us—one of our top five brands online and the number one by sales in the showroom. But we kept hearing the same thing from shoppers: the biggest reason they hadn’t pulled the trigger on a Junghans yet was simply not being able to see the watches in person. A complete Junghans takeover of the showroom changed that in a big way.
For the entire weekend, the space became a design-forward Junghans shop-in-shop. Center tables and rear shelving were filled out with the full lineup—Max Bill icons, Meister classics, and the newest releases—all displayed in a way that encouraged lingering, comparing, and hands-on discovery. Junghans content looped across the main monitor, tying the whole activation together. Collectors and first-time visitors loved finally getting the chance to handle models they’d only ever seen online.
A Bauhaus Biergarten Event
The weekend kicked off with a high-energy evening that blended biergarten warmth with Bauhaus modernism. Guests stepped into a space decorated with themed touches, curated snacks, and plenty of beer—everything tuned to evoke that distinctly German mix of hospitality and design.
The vibe was lively and relaxed, with friends and new acquaintances swapping impressions and leaning into the German themes. The Bauhaus Biergarten aesthetic pulled everything together, spotlighting the Junghans design language we all know and love—timeless, functional, and effortlessly modern.
