Well, dare I say, we’ve moved past the sticker shock of the “new” Bremont. Two and a half years on from Davide Cerrato taking the helm at the British brand, the discourse around direction seems to have died down, and the new vision for the brand — founded by Nick and Giles English and now owned principally by hedge fund manager and activist investor Bill Ackman — is increasingly clear. If I’m being honest, I’m still not sure what to make of this new Bremont, but one thing that’s for sure is that seeing new releases sporting the Bremont “Wayfinder” logo is no longer the jarring experience it was in March of 2024.
And it means I can say that Bremont’s latest releases, a pair of 50-piece limited editions unveiled for Dubai Watch Week, each make a tremendous amount of sense in the context of the current Bremont collection. It’s a big step for the brand, which has had to do a tremendous amount of work over the last few years to make the latest interpretation of Bremont make sense. If I’m being wholly honest, I’m still not sure that the new Bremont is really for me (I’m not sure it’s meant to be), but I do know that when I see their new releases, they are unquestionably Bremont watches.
What we have today are two reinterpretations of watches initially released earlier this year at Watches & Wonders, each differentiated by notable aesthetic changes. The first of these is a new iteration of the Terra Nova Jumping Hour, introduced for the first time with an aventurine dial and a frosted 904L steel case. Built on the platform of the 40.5mm Jumping Hour watch, with a left-to-right digital display and traditional seconds hand, this new watch is a gentle shift for the Terra Nova Jumping Hour, transforming it into something a little more jewelry-like than its more outdoor-focused cousins in the Terra Nova line.
The deep blue, diamond-polished aventurine dial is an undeniably attractive choice here, and will certainly be interesting paired with the frosted steel case. It’s hard to say from press photos how impactful the frost effect will be in person, but it seems to be more than a simple surface-level effect, and close-up images suggest a relatively deep implementation of the finish, which is complemented by polished case flanks and mounted to a dark blue leather strap with slightly burnished edges.
Accompanying the new Terra Nova, we have an evolution of the Altitude Perpetual Calendar GMT Monopusher, now with a skeletonized dial. The Altitude Perpetual Calendar GMT Monopusher is notable for being the most complicated watch Bremont has yet produced, and is, unsurprisingly, for a watch carrying that title, the flagship offering in the Bremont catalog. Here, we have a new take on it that, while mostly similar to the release from earlier this year, feels slightly less in line with the tool-ish look of the Altitude lineup, forgoing the stenciled numerals and under-the-radar, daily driver look of the earlier release in favor of something that reads as a little more attention-grabbing.
The watch is otherwise unchanged, coming in a 42mm titanium Trip-Tick case with a blue finish on the mid-case. The watch is powered by a hand-wound movement provided by Sellita’s Atelier Manufacture Technique program, and the now exposed dial side of the movement is simply but handsomely finished with Côtes de Genève on the plates and bridges and a visible Wayfinder logo cut out of the mono-pusher chronograph’s lever.
All said, these are interesting evolutions on what feel like elevated, but core, releases for Bremont. Each is available in a limited edition of 50 pieces, with the Terra Nova Jumping Hour Aventurine priced at $10,300 and the Altitude Skeletonised Perpetual Calendar GMT Monopusher selling for $42,500 (the latter is built to order, with an estimated lead time of 10-12 weeks). Bremont
