The Joia collection revisits Baume & Mercier’s long-standing relationship with women’s watchmaking through five 28 mm models.
The range comprises polished stainless steel cases with variations in 4N PVD gold-tone details, diamond settings and bracelet or strap designs.
Combining a compact round case with Roman numeral hour markers and leaf-shaped hands, Joia draws on the Maison’s heritage of jewellery watches while adopting a contemporary design.
Baume & Mercier’s history with women’s timepieces dates back to 1918, when Paul Mercier joined William Baume to establish the Maison. At a time when women were gaining greater independence and taking on new roles in society, the company recognised their growing interest in watches as objects of both function and personal expression.
Its early creations included elaborate jewellery watches, described in the 1920 Davoine General Indicator of Watchmaking as “haute Fantaisie pour Dames”.
This approach continued through subsequent decades, with designs ranging from gold jewellery pieces to cuff watches incorporating mother-of-pearl, onyx, lapis lazuli and turquoise.
A vintage 1980s Baume & Mercier jewelry timepiece in 18k white gold, featuring a diamond-set bezel, linen-textured dial, and integrated bark-finish bracelet
The Joia collection draws on this tradition through a 28 mm round case and a combination of polished surfaces, precious details and classical dial elements.
All five models are powered by the quartz Ronda 751 movement, which provides an autonomy of approximately five years.
They are water-resistant to 5 ATM and feature a crown set with a black agate cabochon.
The solid case back is also polished, while the interchangeable straps and bracelets can be removed without tools.
The reference 10847 features a polished stainless steel case and a silvery sun-satin dial with Roman numerals and 4N gold-tone leaf-shaped hands. It is paired with a midnight blue calfskin strap.
With a similar dial configuration, the reference 10848 is distinguished by its integrated three-row bracelet, made of H-shaped steel links with alternating satin and polished finishes.
The silvery sun-satin dial is paired with Roman numerals and 4N gold-tone hands.
The 10849 pairs a polished stainless steel case with polished 4N PVD steel details.
Its silvery sunburst dial features Roman numerals and black transfer leaf hands, while a black calfskin strap completes the design.
The reference 10896 combines a polished stainless steel case with a polished 4N PVD bezel. Its silvery sun-satin dial features Roman numerals and 4N gold-tone leaf hands, matched with an integrated three-row steel bracelet.
Five central links on each side are finished in 4N PVD, creating a two-tone effect.
At the more jewellery-oriented end of the collection, the Joia 10850 features a polished steel case set with 40 diamonds.
Its silvery satin-finished dial is decorated with a criss-cross pattern, Roman numerals and black transfer leaf hands. The watch is fitted with a steel bracelet featuring an embossed flattened-link decoration.
The Baume & Mercier Joia models are priced at €1,350 for the reference 10847, €1,450 for the reference 10849, €1,550 for the reference 10848, €1,700 for the reference 10896 and €4,400 for the diamond-set reference 10850. baume-et-mercier.com
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