Watches and Wonders 2027 is still months away, but the specifics of the event are beginning to come into clearer focus. News broke this morning that the roster of brands has grown once again, and now numbers 75 in total. It had previously been announced that Breitling (along with their House of Brands cohorts Universal Geneve and Gallet) would be joining the fair, and this morning’s news sees several additional brands joining them that sit across a variety of price points and segments of the industry (including a brand that has attended its fair share of Windup Watch Fairs). 

The headline grabbers in terms of participation are likely Berneron and Porsche Design. Porsche Design has grown considerably in recent years with an aggressive release schedule iterating on their iconic Chronograph 1 design. Berneron is arguably the hottest independent brand at the moment, and has been the subject of much discussion just in the last weeks following the public sale of a Mirage for over $500,000 on Loupe This (the retail price sits around CHF 51,000). 

While those two brands likely have the highest profiles of the newcomers to Watches & Wonders, there are several others that I think are interesting from an enthusiast and business point of view. Kerbedanz, a Swiss brand that for much of its 15 year history has made custom watches exclusively for private clients, has been making a concerted effort to get their name into the minds of watch lovers this year, exhibiting at Geneva Watch Days just a few weeks ago. It was my first exposure to the brand, and was one of the genuine surprises of my week in Switzerland. These are very expensive, high end watches with a bold and immediately identifiable design language, and they’ll have a larger platform at Watches and Wonders next year than at any time in their short history. 

Also joining the show in 2027 is a Worn and Wound favorite: Fortis. Fortis is a Swiss brand primarily known for their production of tool watches. They are a true enthusiast focused brand, and will surely serve as some much needed counter programming at what remains a very luxury oriented show. Still, Fortis itself, like many other small indies, has gone upmarket in recent years with more ambitious (and expensive) projects, so the move to Watches & Wonders makes a certain amount of logical sense. 

In addition to those brands and the aforementioned House of Brands lineup, the new tenants at the Palexpo for 2027 include: Akhor, Alain Silberstein, Breva Geneve, Damiani, Singer Reimagined, and Stollenwurm. 

Watches and Wonders will be held from April 5 through April 11, 2027. More information can be found on their website here.