What We Know
Two years after Studio Underd0g released its Series03 chronograph—an upgraded monopusher with a Sellita movement—they’ve teamed up with the Dubai-based powerhouse Ahmed Seddiqi for a new version with a twist. The new Chan3ad (Arabic for “Kingfish”) comes on the heels of Studio Underd0g’s first appearance at Dubai Watch Week last year.
The dial features two contrasting layers, inspired by the UAE’s most prized gamefish, the kingfish. The fish has a blue-grey color with distinctive scales, represented by the top dial, which is also very textured. The lower layer is a sunburst brushed pink, representing the meat underneath, while the tip of the chronograph hand and 30-minute counter hand are yellow, like the lemon you’d squeeze over the top after you cook it. A fish-themed watch is in keeping with the existing Series03 “Salmon” but the tones are slightly different. All the numerals are in Eastern Arabic script.
Cased in stainless steel, the watch measures 38.5mm by 13.6mm (almost 2mm of which is the domed sapphire crystal), with a 20mm lug width and 44.5mm lug-to-lug. As noted on the dial (a curious quirk of Studio Underd0g), the watch uses the manually wound Sellita SW510 M movement, a “Custom Special” version running at 4Hz and regulated to +/- 5 seconds per day. The movement has a 63-hour power reserve and a hacking system.
The Studio Underd0g x Ahmed Seddiqi Chan3ad is delivered with two straps: one is a 20-to-16mm tapered stainless steel Milanese mesh, and the other is a 20-to-16mm tapered genuine salmon skin with a stainless steel buckle. The watch is limited to 100 pieces and retails for 9600 AED (approximately $2,600), available only through Ahmed Seddiqi.
What We Think
It’s a subtle change to an existing model, but Studio Underd0g’s watches continue to be fun, creative hits for a lot of people, and with a twist targeted at a specific audience and specific market, I think it’s quite well done. Dubai has become a multicultural hub, where you can get your Relais de l’Entrecote right next to an Italian bistro near a Japanese restaurant and a Miami-style nightclub. But what food do you draw on for inspiration? Heading to the nearby waters made sense. So if you’re a fan of Dubai and looking for a more whimsical take on horology, leave it to Studio Underd0g to have you covered.
The Basics
Brand: Studio Underd0g x Ahmed Seddiqi
Model: “Chan3ad” (Kingfish)
Reference Number: 02KIB-EA
Diameter: 38.5mm
Thickness: 13.6mm
Case Material: 316L Stainless Steel
Dial Color: Textured blue-grey dégradé top layer and pale pink lower, with Eastern Arabic numerals
Indexes:
Lume: Hands with unspecified lume
Water Resistance: 50m
Strap/Bracelet: 20mm tapered to 16mm salmon strap by The Strap Tailor; Additional 20mm to 16mm taper stainless steel Milanese mesh. Both with quick-release spring bars
The Movement
Caliber: Sellita SW510 M
Functions: Hours, minutes, small seconds, chronograph with 30-minute counter
Power Reserve: 63 hours
Winding: Manual
Frequency: 4Hz
Chronometer Certified: No, but ±5 seconds per day
Pricing & Availability
Price: 9600 AED (approximately $2600)
Availability: Exclusively via Ahmed Seddiqi from September 17th 2026
Limited Edition: Yes, 100 pieces
For more, click here.
