The Windup Watch Fair is coming back to Manhattan, and this year promises to be our biggest NYC fair yet. We’re returning to Center415, right in the heart of Manhattan, for three days of watches, new releases, experiences, and community—and what has become the biggest watch fair around just got even bigger.
Center415 on 5th Avenue
Between 37th and 38th Streets (415 Fifth Ave)
Friday, October 16: 12 PM–6 PM
Saturday, October 17: 12 PM–6 PM
Sunday, October 18: 12 PM–5 PM
Free and open to everyone
No registration necessary
Thanks to the immense interest from brands around the world, we’ve now opened yet another hall at Center415 in the heart of NYC to house even more watches. The new additions complement our already outstanding lineup, including our incredible 2026 Lead Sponsors: Bremont, Brew, Bulova, Christopher Ward, and Oris.
Together with more than 160 brands from around the globe, they’ll help make this year’s Windup NYC one of the most diverse and eclectic collections of watch brands ever assembled under one roof. And there’s going to be more newness than ever before. Tried-and-true brands will be unveiling fresh models, while entirely new brands will make their world debuts at Windup NYC—with some launching watches for the very first time. Here’s a glimpse at this amazing brand roster:
We’ll also be livestreaming directly from Windup NYC, thanks to our Official Streaming Partner, eBay Live. These live broadcasts and auctions, featuring participating brands and top sellers, will bring the excitement of Windup to a global audience, giving watch enthusiasts everywhere a chance to join in from wherever they are.
Back at Center415, expect installations, experiences, and activations in each and every hall. Explore the legacy of G-SHOCK, step into a bygone era with Bulova, find your way to the Brew Coffee Bar, and discover plenty more surprises from some of your favorite brands.
